“Clean” beauty brand Innersense Organic Beauty has expanded into professional hair color with the launch of Color Purity.  With as many as 38% of color users experiencing some form of irritation or reaction due to hair dye, and a heightened risk for professional colorists, Innersense says its Color Purity is setting a new standard for “clean, safe and high-performance” hair color systems, per the brand. Born from five years of development and nurtured in salon environments, ...